Tag Archives: ROI

Measuring Social Media ROI; 12 New Factors to include in the Equation


At this point for most businesses it’s not a question of if they are going to do Social media but the “How” questions need to be answered. There are just two “How” questions yet unanswered for most decision makers. Measuring … Continue reading

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Want Social Media ROI? Use Persona-Driven Content to Build Your Community


Everyone wants social media ROI, but not everyone has the discipline to execute on strategy If you want to see social media ROI you need to create personas, and, more importantly, you need the discipline to create every single piece … Continue reading

Posted in Branding, Content Writing, ROI, Social Media | Tagged , , , | 1 Comment