Male vs. Female Entrepreneurs: How Are They Different?


Couple calculating and planning expenses for retirement and budget

Female entrepreneurs might be outdoing men when it comes to running successful businesses this year.

About 40 percent of women surveyed started running their business within the last five years, and nearly 70 percent of them expect their revenue to increase this year, according to Bank of America’s spring 2014 Small Business Owner Report.

While nearly one-third of the women surveyed said they think they have less access to capital and new business opportunities than male small business owners do, 18 percent of women said they think they have more access to clients than men do.

Moreover, the survey found that women plan to hire more than men do: 56 percent of women plan to hire more employees this year, as opposed to 50 percent of men, and 68 percent of women expect their business to continue growing over the next five years. [5 Industries Where Women-Owned Businesses Survive Longer ]

The survey also found some interesting differences between female entrepreneurs and their male counterparts. When asked about their key character traits, 58 percent of women considered multitasking to be a strength, versus only 40 percent of men. Women were also 10 percent more likely to list creativity and 5 percent more likely to list empathy as key character traits for employees. On the other hand, 30 percent of men listed confidence as their strongest attribute, as opposed to only 24 percent of women.

Written by Brittney Helmrich.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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What Kind of Costs are Associated with Inbound Marketing Services?


What Kind of Costs are Associated with Inbound Marketing Services? image costs of inbound marketing services included 5

When business owners start researching the cost of implementing inbound with an inbound marketing agency, they may experience a little sticker shock.  It costs HOW MUCH? A budget-minded CEO might even wonder if it makes more sense to hire an employee to do the work in-house.

To make the best informed decision, it helps to look at all the costs that go in to making inbound work well – costs your inbound agency combines into one monthly rate. You might find that, when all is said and done, the cost of using an agency is a pretty good deal!

Inbound Marketing Software

Inbound marketing software is a set of tools that work together for the most efficient and accountable inbound marketing. Often combining a website and blogging platform, landing page creator, email platform, social media publishing and monitoring program, keyword and competitor researching and reporting, this software may not be cheap, but it will not only give you better results than cobbling together many free or budget-priced programs. It also makes your marketing agency more efficient and allows them to make adjustments where needed – all of which saves you money!

Written by Alisa Meredith.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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Google Offers Small Business Owners Free Cloud Storage For A Year


GOOGLE

Google is taking the fight for cloud-computing services in the small business market to the next level and putting cloud storage up for grabs.

Its latest big broadside against competitors Amazon and Microsoft? Offering businesses more free storage. Lots of it. According to the Wall Street Journal, “Google Cloud Platform offered two terabytes of free storage for a year, through one of its partners, a startup called Panzura.”

It’s just the latest salvo in the war to provide companies with remote storage, computing power and other technology services, which reduce companies’ need to buy and run their own equipment. Some industry insiders predict storage will soon be free.

The Journal reports, “Amazon offers a service for infrequently accessed data at one cent per gigabyte per month, which would equate to $120 a year for one terabyte of storage. Microsoft’s Azure service offers business the first terabyte of data storage for as little as 2.4 cents a gigabyte per month.”

Panzura, works with major companies to store data remotely in either Amazon, Google and Microsoft data centers. The startup also provides tools that let them access the files from multiple locations utilizing software programs.

Written by Richard Spiropoulos.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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Finding Ways to Use Big Data to Help Small Shops


Brian Janezic, 27, was in the equipment room of one of the two Auto Wash Express self-service locations he owns in Tucson, going through his cleaning supplies and vending machine items to determine what to reorder, when it hit him. “We have machines that automatically size and wash a car, mix chemicals, activate pumps, turn on lights — and here I am still counting inventory by hand.”

An online search introduced him to FileMaker Pro, a software product well suited to small businesses and tailored to the iPads that Mr. Janezic envisioned for himself and his three remote employees — not to mention the employees serving the six Arizona Auto Wash Express locations owned by his parents. “Now we can pull up any of our sites and see what’s on hand,” he said, adding that the FileMaker software “creates a PDF of a purchase order for us to send to one of our local suppliers or an online supplier.”

That was only part of the savings. Before Mr. Janezic installed sensors linked to FileMaker on each location’s eight drums of carwash chemicals — windshield bug removal solutions, pre-wash chemicals for tires, waxes, glass cleaners — monitoring use meant taking a yardstick to each drum, noting liquid levels and measuring again a week later. Gallons consumed divided by the number of cars washed told him how much of each solution was consumed per wash.

Written by John Grossmann.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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7 Ways Every Small Business Can Build a Thriving Community


Photo: Replay

In startup land, communities are the hot new thing. We’re starting to see more community builders, managers and architects being hired at earlier stages in a startup’s growth. They are realizing that, before growth hacking and social media marketing, the most important thing your company needs is people. More specifically, people who care about your mission and believe in your team while you’re still in startup diapers.

The funny thing is that community has been a core part of business since the start of, well, business. There are countless stories of startups finding the road to massive growth by first starting with smaller communities.

Did you know? Craigslist started as an event email list. Instagram started by inviting highly influential people to use their product. Facebook made their product available in one college first, and only after that community became captivated did they expand to others.

The power of community isn’t just limited to social products, either. Every startup has a great deal to gain by engaging their early adopters and planting the seeds for a community that can develop into a movement.

Written by David Spinks.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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Beer, grilled cheese and really clean clothes


wash house

Nestled on a New York side street, a new type of laundromat has opened its doors, offering gourmet cheese sandwiches and drop-off laundry services.

“Our coffee shop is a bar, cafe and a laundromat. It’s a winning formula,” said 31-year old Lee Kerzner, a native New Yorker who opened the Wash House in the East Village last month. “The response from the local community has been amazing. We’re doing more laundry than we ever expected and selling out of coffee.”

The Wash House, the first laundromat-bistro of its kind in Manhattan, features local wood flooring and mirrors from an Upstate New York estate. It’s one of several new boutique-style businesses around the country offering food and laundry under one roof.

These hybrids are a contemporary spin on Duds ‘n Suds, a national laundry chain popular in the ’80s that featured beer and big-screen TVs. But these come with a local touch and inexpensive fine food.

Written by Farran Powel.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits..

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Avoiding the Common Excuses of Startup Entrepreneurs


common excuses startup entrepreneurs

Starting a business can be scary, exciting and daunting at the same time. That’s why it’s not uncommon to find those thinking of starting a business frozen in fear and making excuses:

“Is this business really going to work?”

That’s why you need to do research first before starting the business. It is important to check if there is a demand for this business and that people will actually want to pay to get it. And more importantly, you need to know when to stop if after several attempts you find that it is not really going to work.

RELATED: Donald Trump: Confronting Your Fears When Starting a Business

“Do I really have a million dollar idea?”

You need to believe in your product or service. Because if you yourself can’t believe in the huge potential of your business, you will not be able to successfully pitch your business to investors, potential backers, and even customers.

Written by Isabel Isidro.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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