Category Archives: Branding

3 Tips For Successfully Marketing Your Small Business Online


For a small, local business, the internet can seem like a big place. It can be difficult to begin understanding how to target your specific area and make your small voice heard in a vast wealth of communications which span … Continue reading

Posted in Branding, Business Tips, Marketing, Online Brand, Social Media | Tagged , , , , , , | Leave a comment

Want Social Media ROI? Use Persona-Driven Content to Build Your Community


Everyone wants social media ROI, but not everyone has the discipline to execute on strategy If you want to see social media ROI you need to create personas, and, more importantly, you need the discipline to create every single piece … Continue reading

Posted in Branding, Content Writing, ROI, Social Media | Tagged , , , | 1 Comment

Pick One Word For Your Personal Branding


Professional Salespeople are in the business of imaging and positioning.  So, why would I deal with you and consider your product or service?  Every buyer asks that question.  Finding a unique way to distinguish yourself sets you apart from the … Continue reading

Posted in Branding, Business Advice, Business Tips, Marketing, Sales | Tagged , , , , | Leave a comment