When business owners start researching the cost of implementing inbound with an inbound marketing agency, they may experience a little sticker shock. It costs HOW MUCH? A budget-minded CEO might even wonder if it makes more sense to hire an employee to do the work in-house.
To make the best informed decision, it helps to look at all the costs that go in to making inbound work well – costs your inbound agency combines into one monthly rate. You might find that, when all is said and done, the cost of using an agency is a pretty good deal!
Inbound Marketing Software
Inbound marketing software is a set of tools that work together for the most efficient and accountable inbound marketing. Often combining a website and blogging platform, landing page creator, email platform, social media publishing and monitoring program, keyword and competitor researching and reporting, this software may not be cheap, but it will not only give you better results than cobbling together many free or budget-priced programs. It also makes your marketing agency more efficient and allows them to make adjustments where needed – all of which saves you money!
Written by Alisa Meredith. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.