A business website should accurately represent the business that owns it – a site can say more about a brand than you realise. There are many different elements it needs to be effective, like a great design and unique, quality content to name just a few. But what are the most important elements that you simply shouldn’t launch a site without? This post will tell you!
1. User Friendly, Logical Navigation
The amount of sites that miss out this element and then miss out on traffic and conversions is truly saddening. If your navigation isn’t user friendly/logical, you can’t expect a visitor to stay on your site for too long. Chances are they’re going to get annoyed when they can’t find their way around, and go straight over to one of your competitor’s sites! You don’t want that, do you?
2. A Compelling ‘About Us’ Page
The ‘about us’ page needs to be compelling for the reader, so make sure you know your target audience. You need to show who you really are rather than just spout off facts; share your company values, include pictures, tell people how you can help them, give examples of how you’ve helped others, and lastly, inject some personality into it!
3. Easy to Access Contact Information
If your contact information is hidden deep within the content of your site, you can’t expect many enquiries, or any feedback. Somebody may even have the intention of contacting you with a fantastic business opportunity, and you could miss out all because you haven’t made your contact information easy to find.
4. A Mobile Friendly Design
Mobile internet is getting more popular by the day, and many users are even shunning the use of internet on a laptop or computer to browse on their mobiles. You really don’t want to miss out on all of this traffic, which you will if a user tries to find you, only to land on a jumbled up, nonsensical homepage. With a mobile site, you need to strip your original site down to the most important information, and make it easy to scroll through/look at.
Written by Maciej Ekstedt. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.