Q: What are keywords and why are they important to SEO?
A: Keywords are nothing more than words that people search for in a search engine like Google®, Bing® or Yahoo!®. A keyword can be a single word or entire sentences, depending on what the searcher is looking for.
Q: What are some keyword mistakes?
A: The most common mistake that people make when putting keywords into content is “stuffing” or adding too many keywords. A long time ago, Google and the other search engines relied on spidering content in order to determine what a page was about. These days the search engines use hundreds of ranking factors to determine rank. Generally speaking, a page should target five to 10 keywords; the rule of thumb is one keyword per 100 words of content.
The rule of thumb is one keyword per 100 words of content.
Other mistakes include not using heading tags inside your content. Heading tags function as titles and subtitles of content, so make sure your keywords are in those tags.
Q: What are backlinks and why do they matter?
A: Backlinks are links that people from other sites point to yours. To Google and other search engines, backlinks are used as a vote. These votes are added up with other ranking factors to determine how or where your website should rank for keywords.
Written by Jim Christian. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.