In startup land, communities are the hot new thing. We’re starting to see more community builders, managers and architects being hired at earlier stages in a startup’s growth. They are realizing that, before growth hacking and social media marketing, the most important thing your company needs is people. More specifically, people who care about your mission and believe in your team while you’re still in startup diapers.
The funny thing is that community has been a core part of business since the start of, well, business. There are countless stories of startups finding the road to massive growth by first starting with smaller communities.
Did you know? Craigslist started as an event email list. Instagram started by inviting highly influential people to use their product. Facebook made their product available in one college first, and only after that community became captivated did they expand to others.
The power of community isn’t just limited to social products, either. Every startup has a great deal to gain by engaging their early adopters and planting the seeds for a community that can develop into a movement.
Written by David Spinks. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.