A social media strategy is important for entrepreneurs, author-preneurs, and corporate folks alike. It’s been reported that 69% of adults use social media. Now, more than ever, it’s important to understand the keys for success.
How do you build a brand and develop a social media strategy and devoted following? Like face-to-face social interactions, social media interactions are also improved by being genuine, by speaking to the individual. In writing, the reader/audience has to fall in love with the protagonist.
In the business we founded, we used to tell our team that we wanted our clients to fall in love with us and our service. Answer the phone with a smile, because people can hear happiness. Care. Be authentic.
Here are our best tips for building an effective social media strategy on a variety of platforms, and the online business tools we use to manage our social media platforms.
23 Tips for a Great Social Media Strategy
A social media strategy is all about developing mutually beneficial relationships. Here’s what successful social media pros do:
- They engage with people. It’s not just a numbers game.
- They share ideas and items that reflect who they really are.
- They are authentic in their interactions.
- They don’t delegate their personal interactions to an untrained intern.
- They share a variety of useful content.
- They use relevant hashtags to help others find them.
- They select images with care because they know the power of a picture.
- They tailor their message to the appropriate social media outlet.
- They don’t send automatic DM messages.
- They share other people’s content when it’s relevant to their audience.
- They take the conversation offline to further the relationship via email or phone.
- They understand the power of a network.
- They seek to share and enlighten; they are a resource.
- They are trustworthy.
- They are respectful of the people they engage with, and earn the respect of others.
- They check in on a regular basis.
- They know how to ask for the sale when they can serve others.
- They know how to analyze a campaign, and make improvements.
- They limit their social activity to sites they can manage.
- They use spell check and good grammar. (Or at least, they try. Forgive us our errors.)
- They don’t allow trolls or rude people to hijack the conversation.
- They don’t post things they’d embarrassed to see on CNN. (Because it happens.)
- They enjoy using social media.
Written by janmoran. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.