At this point for most businesses it’s not a question of if they are going to do Social media but the “How” questions need to be answered. There are just two “How” questions yet unanswered for most decision makers. Measuring Social Media ROI properly helps answer many of those questions.
Business leaders would like to better know how Social media works so they can then decide how much resources they need to dedicate to making their social media successful. Savvy Business leaders know there is got to be much more to it than making posts in the different social media networks.
Business leaders love the idea of cutting out the middleman (Ad Agencies) but they are unprepared to deal with the art of selling via the written word. I dealt with such things in my last PowerPoint presentation see The Art of Successful Social Media Posting.
It has been said the “without measurement investment is a bluff”, so the most discussed topic in social media among business leaders is how can I measure it. ROI or return on investment is a pretty simple equation, what do I get for what I put in? The only problem with that is that we are now living in such a complex fast changing world that the answer to that question today may not be the answer tomorrow.
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