For a small, local business, the internet can seem like a big place. It can be difficult to begin understanding how to target your specific area and make your small voice heard in a vast wealth of communications which span the entire globe. In fact, it is estimated that only around three fifths of small businesses have a website, with many preferring to advertise through flyers, local media and word of mouth.
But having an online presence can provide small businesses with the potential to connect with hundreds of new customers. Thousands of internet searches are made every day, not just for news, but for products or services. Having an online presence allows you to reach out to people who are searching for your service and, even if they don’t convert, it still provides you with a chance to showcase your company’s selling points and build brand recognition.
A recent survey by YouGov revealed that, of the small businesses that are partaking in online marketing, 31% are doing it all themselves, with no assistance with external agencies. That gives them a lot to worry about alongside the day-to-day responsibilities of running a business. If you are one of these people, you need to know that you are focusing your attentions in the right area. Take a look at these three tips for simple and effective online marketing.
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