Business owners are hearing a lot about why they should build mobile apps: they’re great tools for marketing, good for building brand loyalty, useful for customer retention, practical for gathering customer data.
Sure, but an app can really backfire for your company if it doesn’t work, gets bad reviews, or creates problems such as security breaches.
Kevin Surace is CEO of Appvance, a company that provides app testing and validation. He says it’s a huge mistake to launch your new app without testing it first. And he says your app developer is not the person to do that. Yahoo! Small Business spoke with him about why and how you need to test your mobile or web apps before launch.
Your company tests mobile and web apps for performance and security risks and can determine the root cause of bottlenecks when there are millions of users. This doesn’t sound like a service for the typical small business owner.
Written by Adrienne Burke. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.