Whether it’s a pre-roll ad on YouTube or some original promotional content, online video advertising can offer value to businesses of all sizes. Small businesses in particular have found that digital videos can boost awareness, website traffic and sales in a cost-effective, budget-friendly way.
“Almost everyone watches online videos in some form today,” said Tim Jensen, senior Web strategist at digital marketing firm Overit. “You can reach people at a fraction of the cost of traditional TV advertising, with much more segmented opportunities for targeting. You can target videos based on specific content people are watching on YouTube, geography, demographic information, or interest in your products or services as shown by their online behavior.”
Like any content marketing campaign, a video ad has to engage viewers and reach the right audience to be successful. Experts shared their advice for creating a great video marketing strategy.
Written by Nicle Fallon. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.