How Important is Pay-Per-Click Advertising to my Small Business?

Pay-per-click (PPC) advertising is a strategy that is often overlooked because most businesses favour the use of search engine optimization (SEO). However, you should never ignore one strategy in favor of another – especially if you can use both. Pay-per-click advertising is a great way to increase web traffic to your site, especially as a smaller business. This is because you aren’t paying for the ad itself.  You pay each time it is clicked. This means that if the ad isn’t generating any click-throughs, you won’t be spending any money because you are paying for the results only. Since most smaller businesses have smaller budgets, this is an incredible way to help increase both awareness of your products and services. The following are some of the reasons why you should make sure that pay-per-click advertising is part of your small business marketing strategy:

Quickly generate qualified leads

Unlike search engine optimization, which takes time to implement not to mention work, pay-per-click advertising will bring targeted traffic to your website almost immediately. Just keep in mind that the effectiveness of pay-per-click advertising is dependent on the keywords that you have chosen to use. If you don’t properly research your keywords, then your pay-per-click advertising isn’t going to be very effective. Keywords should include your brand name, long-tail keywords and geo-qualifiers. By using carefully selected keywords, your pay-per-click ads will be more likely to be seen by your target audience.

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