Much of the Internet marketing sphere, for businesses both big and small, is still relatively young. As the web continues to shake and shift at a rate that we can hardly begin to comprehend, trends in marketing come and go faster than we can forget them. For this reason, the recent surge in meme marketing and our tendency to piggyback every other viral trend represents an enigma for modern marketers.
While often presented as something shiny and new, the principles and practices behind meme marketing have been at work prior to the inception of the Internet as we know it. Likewise, the tendency for companies to hop on the proverbial bandwagon and market based on breaking stories and sensations is nothing new, either. Regardless, the verdict is still out on the long-term viability of viral marketing strategies for many SMBs and c-suiters alike. Although it seems like every other business on the block has taken a sip of this particular marketing Kool Aid, have we really taken the time to understand exactly why?
Written by Brent Barnhart. To read the full article, click here. Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.