10 Quick Tips For Marketing Your Website Effectively


website marketing

Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales. It’s a necessity to have a marketing strategy in line with the goals of your company or organization, and in order to increase traffic and revenue at your website, it will take a heavy dose of effort to get your website where you want it. Use these tips below, and continue to research the world of internet marketing, there’s much left to be learned!

Without further ado, here’s 10 quick tips for marketing your website effectively… 1.) Make a BIG deal out of the launch of your website! You should be proud of your new site, and use this as a tool to contact your customers to let them know things are changing, and for the better. Market the new features your site will have both online and offline, and let it be known that you’ve invested in yourself.

Published on http://www.2marketawebsite.com.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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Answers to 7 burning SEO questions


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Q: What are keywords and why are they important to SEO?

A: Keywords are nothing more than words that people search for in a search engine like Google®, Bing® or Yahoo!®. A keyword can be a single word or entire sentences, depending on what the searcher is looking for.

Q: What are some keyword mistakes?

A: The most common mistake that people make when putting keywords into content is “stuffing” or adding too many keywords. A long time ago, Google and the other search engines relied on spidering content in order to determine what a page was about. These days the search engines use hundreds of ranking factors to determine rank. Generally speaking, a page should target five to 10 keywords; the rule of thumb is one keyword per 100 words of content.

The rule of thumb is one keyword per 100 words of content.

Other mistakes include not using heading tags inside your content. Heading tags function as titles and subtitles of content, so make sure your keywords are in those tags.

Q: What are backlinks and why do they matter?

A: Backlinks are links that people from other sites point to yours. To Google and other search engines, backlinks are used as a vote. These votes are added up with other ranking factors to determine how or where your website should rank for keywords.

Written by Jim Christian.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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5 Most Promising Industries for Entrepreneurs in 2014


There are countless niches of technology, and though many of them might top the list, it’s crucial to narrow your focus if you’re thinking of starting your own company. Otherwise, you might get stuck with the equivalent of a Smart Car to take your family of four on a figurative cross-country road trip.

Here are some of the most promising industries for startups in 2014 and beyond. However, don’t let a list dictate such an important move. If you’re highly skilled and passionate about an industry that’s not popular–or (even better) you want to revolutionize or create a brand-new industry–follow your instincts.

Consider this a guide to get your creative juices flowing:

1. Green architecture

Everyone wants to go green, and when there are tax perks and favorable green building codes popping up (as well as a quickly recovering housing market), all signs point to go with green architecture. It’s all about energy efficiency, using sustainable materials, and downsizing (the days of McMansions are over). The allure of saving money over time in a green house is strong, which means developers, architects, and contractors are staring down a very lucrative industry.

2. Health foods

It’s not a fad–it’s here to stay. The hot items right now are kale, quinoa, and rich, almost 100 percent dark, chocolates. The thing about health foods is that the popular choices might ebb and flow, but people are in general getting more vested in what they put in their mouths and what they take out of their pocketbooks. The push toward local, fresh, organic, and good-for-you foods isn’t going anywhere. If you’re been dreaming about selling your World’s Best Kale Chips, now is the time to do so.

Written by Drew Hendricks.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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Top 5 Tips: How to Run a Successful Ecommerce Business


Top 5 Tips: How to Run a Successful Ecommerce Business

Increasing numbers of firms around the world have realised the growth potential of selling their products online through the World Wide Web.

Having an e-commerce website is a way of selling your wares without borders and can be significantly cheaper than setting up traditional bricks and mortar stores in key locations around the world.

In fact, because of the global and limitless nature of the Internet, you can technically sell to your global customers 24 hours a day, 7 days a week!

However, as with traditional bricks and mortar stores, the way that your “store” is displayed to the general public can have a big impact on whether you are likely to attain high levels of sales through it or not.

By following these top 5 tips, you will be able to benefit from having an e-commerce website that virtually sells itself!

1. Make your product images stand out

You only have a few seconds to grab the attention of your visitors, and one thing everyone will always be drawn to first on a web page is imagery.

It is important that your product images stand out, because customers will scrutinise what a product looks like before they go on to read the text description of it.

Using small resolution, blurry or just downright awful products images will not help you to sell your products! If your camera skills are lacking, hire a professional product photographer.

Written by Maciej Ekstedt.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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Obama to companies: Pay suppliers faster to boost small businesses


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WASHINGTON — Dozens of companies, including Apple, Honda and Coca-Cola, have agreed to pay their suppliers more quickly in a bid to boost small businesses, the White House announced Friday.

President Barack Obama was to launch an initiative called SupplierPay during a White House meeting with businesses, suppliers and the head of the Small Business Administration. Under the program, 26 companies have committed to pay small businesses they contract with for parts and services faster, or to help them access capital at lower costs, the White House said.

The program mirrors the existing QuickPay initiative that requires the federal government to pay small contractors quickly, ideally within 15 days. The White House said that program has accelerated more than $220 billion worth of payments to federal contractors, making it easier for those businesses to grow.

Walgreens, FedEx and IBM are among the other companies with household names that have agreed to participate. The initiative comes as Obama is attempting to use his power to bring people together to spur economic growth despite opposition to his legislative agenda in Congress.

Published on http://www.freep.com.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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23 Tips Successful People Use for Social Media Strategy


Rich Ideas Launch Party Scene

A social media strategy is important for entrepreneurs, author-preneurs, and corporate folks alike. It’s been reported that 69% of adults use social mediaNow, more than ever, it’s important to understand the keys for success.

How do you build a brand and develop a social media strategy and devoted following? Like face-to-face social interactions, social media interactions are also improved by being genuine, by speaking to the individual. In writing, the reader/audience has to fall in love with the protagonist.

In the business we founded, we used to tell our team that we wanted our clients to fall in love with us and our service. Answer the phone with a smile, because people can hear happiness. Care. Be authentic.

Here are our best tips for building an effective social media strategy on a variety of platforms, and the online business tools we use to manage our social media platforms.

23 Tips for a Great Social Media Strategy

A social media strategy is all about developing mutually beneficial relationships. Here’s what successful social media pros do:

  1. They engage with people. It’s not just a numbers game.
  2. They share ideas and items that reflect who they really are.
  3. They are authentic in their interactions.
  4. They don’t delegate their personal interactions to an untrained intern.
  5. They share a variety of useful content.
  6. They use relevant hashtags to help others find them.
  7. They select images with care because they know the power of a picture.
  8. They tailor their message to the appropriate social media outlet.
  9. They don’t send automatic DM messages.
  10. They share other people’s content when it’s relevant to their audience.
  11. They take the conversation offline to further the relationship via email or phone.
  12. They understand the power of a network.
  13. They seek to share and enlighten; they are a resource.
  14. They are trustworthy.
  15. They are respectful of the people they engage with, and earn the respect of others.
  16. They check in on a regular basis.
  17. They know how to ask for the sale when they can serve others.
  18. They know how to analyze a campaign, and make improvements.
  19. They limit their social activity to sites they can manage.
  20. They use spell check and good grammar. (Or at least, they try. Forgive us our errors.)
  21. They don’t allow trolls or rude people to hijack the conversation.
  22. They don’t post things they’d embarrassed to see on CNN. (Because it happens.)
  23. They enjoy using social media.

Written by janmoran.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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The 8 Most Imporant Elements of your Business Website


The 8 Most Important Elements on your Business Website

A business website should accurately represent the business that owns it – a site can say more about a brand than you realise. There are many different elements it needs to be effective, like a great design and unique, quality content to name just a few. But what are the most important elements that you simply shouldn’t launch a site without? This post will tell you!

1. User Friendly, Logical Navigation

The amount of sites that miss out this element and then miss out on traffic and conversions is truly saddening. If your navigation isn’t user friendly/logical, you can’t expect a visitor to stay on your site for too long. Chances are they’re going to get annoyed when they can’t find their way around, and go straight over to one of your competitor’s sites! You don’t want that, do you?

2. A Compelling ‘About Us’ Page

The ‘about us’ page needs to be compelling for the reader, so make sure you know your target audience. You need to show who you really are rather than just spout off facts; share your company values, include pictures, tell people how you can help them, give examples of how you’ve helped others, and lastly, inject some personality into it!

3. Easy to Access Contact Information

If your contact information is hidden deep within the content of your site, you can’t expect many enquiries, or any feedback. Somebody may even have the intention of contacting you with a fantastic business opportunity, and you could miss out all because you haven’t made your contact information easy to find.

4. A Mobile Friendly Design

Mobile internet is getting more popular by the day, and many users are even shunning the use of internet on a laptop or computer to browse on their mobiles. You really don’t want to miss out on all of this traffic, which you will if a user tries to find you, only to land on a jumbled up, nonsensical homepage. With a mobile site, you need to strip your original site down to the most important information, and make it easy to scroll through/look at.

Written by Maciej Ekstedt.  To read the full article, click here.  Premier Business Network™ provides Guaranteed Benefits for Small Businesses™. Feel free to join the  conversation about small business benefits at #pbnbenefits. For more small business tips or to become a member, visit our website at www.premierbusinessnetwork.com, and follow us everywhere @pbnbenefits.

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